August 22, 2007


Yesterday in class we discussed how Vera Wang wants to start selling her line in Kohl's, and whether or not people would still view her as being top of the line and exclusive merchandise. We feel that her popularity would drop b/c like Cody discussed in class its kinda like music and how you love the bands that no one knows about but when they become mainstream you don't like them as much. if you can get her clothes and bedding etc. anywhere then everyone is going to have it. but yet we do also agree with how others were saying that not everyone knows who Vera Wang is and that could gain her popularity. We also think that her sells could possibly decline because the people that shop at Kohl's are used to there low prices and won't want to spend that much money on clothes. We think that maybe she should have created a line and sold it at a higher end store such as Macy's or something like that. but who knows what will happen, i guess we will find out!!


Thanks!!
Ciera and Savannah